Amazon Launches Full Retail Operations In Mexico

Amazon opens in Mexico, but the type merchandise offered is spotty at best


Amazon today formally announced its expansion into physical goods sales in Mexico. The company had previously only offered Kindle e-books on its online site which opened for Mexican customers in 2013. Today on, Amazon will introduce a Spanish-language site featuring millions of items including consumer electronics, kitchen and home items, sports equipment, tools, baby, health and personal care products, jewelry, music, books, movies, software and more.

The company is also launching its online selling service for Mexican businesses and sellers as well as its Fulfillment by Amazon service.

Amazon made special mention of the fact that it was also introducing three of its Kindle devices in its Mexican online store: the MXN 1,499 Kindle, the new Kindle Paperwhite, and the Kindle Voyage. It also noted that customers in this market would be able to shop online or via mobile devices, using the Amazon app on iTunes and Google Play.


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